Our Difference

Evan Westerlund

Coach, Facilitator, Partner

Evan Westerlund

+46 708 30 2901

Minna Westerlund

Coach, Facilitator, Partner

Minna Westerlund

. +46 709 25 2906

We have spent the past 23 years developing organisations, teams and individuals. What we know is that in every office building you see, there are people in search of new or refined skills, frameworks, tools, methods and increased confidence to pursue their goals. What we also know is that people stay where they can grown, and learning-enabled progress gives a sense of purpose.

Generact was founded in 2006 with a clear intent to deliver a powerful process, and utilize a methodology that could create an impact. We feel honoured to work in such a personal space, and with so many wonderful clients over the years. It is gratifying to work every day with the goals, ambitions, challenges, hopes, dreams, and achievements of others. 

Ask our clients, and we are confident that you’ll hear words like genuine interest, care & action-oriented. We do take a genuine interest in every participant’s progress, and we care deeply for well-being in the different dimensions of organisation, team, and individual. When it comes to action, Generact was built on the principle that action defines us. It is through action that results happen. We will meet you where you are at, but don’t expect us to simply accept  the same old arguments & justifications for staying there. We have the capacity to empathize, yet we also dare to question beliefs & ways of working in order to get you taking the right actions for the right priorities. We will challenge a status quo and work with you to change it in a way that is both effective and efficient, resulting in outcomes that are better than the ones that brought you to us.

Our Beliefs & Standards


Making LEAP's requires courage. We guide you to explore beyond your comfort-zone. It is where opportunities await.


We design new realities, addressing sometimes complex human & organizational challenges. This requires a clear collaborative effort.


Improving outcomes needs more than models & theories. We practice and teach action-generation. What gets learned, gets implemented.


What is better than progress? Continued progress. We work with you to re-vision and define methods to sustain learning & results.

Extraordinary Leaps Of Progress

Engaging with us is about you, your current context, and taking charge of your future. It is about your team(s). It is about commitment, action, determination, and new ways forward driven by the right motivations. We define clear objectives at three levels: Organization, Team & Individual, and then we get to work creating LEAP’s: Learning Enabled Accelerated Progress.

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