Our Difference

Evan Westerlund

Coach, Facilitator

Evan Westerlund

+46 708 30 2901

Minna Westerlund

Coach, Facilitator

Minna Westerlund

. +46 709 25 2906

Our difference is rooted in our Mission: to eliminate waste of potential.

Generact was founded in 2006, based on a premise and a promise to always deliver powerful personal & organisational development. We decided a long time ago that we would create a real impact. If we couldn’t do this, there would be no point. When you step into a development process with us, you can expect a very pure dedication, expert training & coaching, and a constant: challenging you to go beyond what you already know. We care deeply and help expose potential, and translate it into courage, openness, learning enablement, and action. This is not work for us. It’s a passion. Your progress is what fuels us. 

Our Beliefs & Standards


Making LEAP's requires courage. We guide you to explore beyond your comfort-zone. It is where opportunities await.


We design new realities, addressing sometimes complex human & organizational challenges. This requires a clear collaborative effort.


Improving outcomes needs more than models & theories. We practice and teach action-generation. What gets learned, gets implemented.


What is better than progress? Continued progress. We work with you to re-vision and define methods to sustain learning & results.

Extraordinary Leaps Of Progress

Engaging with us is about you, your current context, and taking charge of your future. It is about your team(s). It is about commitment, action, determination, and new ways forward driven by the right motivations. We define clear objectives at three levels: Organization, Team & Individual, and then we get to work creating LEAP’s: Learning Enabled Accelerated Progress.

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